Virtufy

A Brief Introduction

Virtufy is an innovative fashion technology platform designed to bring the world of fashion to your fingertips. Combining AI, digital wardrobes, and virtual try-ons, Virtufy offers users a seamless and engaging way to organize their clothing, try on outfits virtually, and share their style with a global community. The platform also includes a dynamic marketplace where users can buy, sell, and host live sessions to showcase products. With personalized style recommendations powered by AI, body scans for accurate measurements, and integrated social features, Virtufy transforms how we shop, share, and experience fashion.

Challenges That We Faced at The Start

Fashion shoppers today face a wide range of frustrations—from not knowing how an outfit will look on their body to feeling overwhelmed by endless choices and inconsistent sizing across brands. Virtufy set out to understand these pain points through the customer’s eyes and design a solution that genuinely improves the experience.

Difficulty Visualizing Outfits Before Buying

Customers often struggled to imagine how clothes would look on them without physically trying them on. This led to uncertainty, hesitation, and a lack of confidence in their purchasing decisions.

Limited Time to Try Outfits or Style Looks

Users wanted a faster, more convenient way to explore outfits and combinations without spending hours in fitting rooms or browsing endless product pages.

Inconsistent Sizing Experiences

People frequently dealt with sizing confusion across different brands, leading to frustration, incorrect purchases, and higher return rates.

Lack of Personalized Styling Guidance

Customers wanted outfit suggestions tailored to their body shape, preferences, and occasion — something traditional apps or stores rarely provide.

Marketplace Sellers Needed a Better Way to Present Items

Sellers struggled to show buyers how an item would look when worn, making it harder to build trust and increase conversions.

Our Approach to Problem-Solving

Virtual Try-Ons That Build Confidence

Virtufy allows users to see outfits on their own body — instantly. By helping customers preview clothing realistically, Virtufy reduces uncertainty and builds the confidence needed to make better purchasing decisions.
Personalized Styling That Saves Time

The app offers customized styling suggestions based on each user’s wardrobe, weather, and personal taste. This gives customers curated looks without the effort, helping them dress smarter and faster.
A Clearer, More Trustworthy Fit Experience

By allowing users to create an accurate body profile, Virtufy helps them choose clothing that suits their shape and size. This supports more informed decisions and reduces the frustration of sizing guesswork.
A Marketplace Designed for DiscoveryBuyers can preview items as if they were trying them on in real life. Sellers gain a more appealing way to showcase items, creating a more engaging and trustworthy shopping experience.
A Complete Fashion CompanionVirtufy combines try-ons, styling, closet organization, sale tools, and creator features into one seamless experience — empowering customers to look their best, shop smart, and express their style effortlessly.

Outstanding Features of Virtufy

Virtufy offers a wide array of premium features that make it stand out in the fashion tech industry. These include:

Virtual Try-On

Users can see how outfits look on their body using AI, enabling realistic and interactive virtual try-ons.
Wardrobe Management

Upload and organize your wardrobe with AI tagging, smart recommendations, and outfit suggestions based on your profile.
Body Scan

Create an accurate digital profile of your body with precise measurements, enabling better outfit fitting and recommendations.
Community Engagement

Share your looks as posts or stories, engage with friends and other users, like, comment, and repost content.
Marketplace

Set up a seller page, list products, and host live sessions to engage with customers in real time.

Events & Live Features

Host live sessions, add products, and interact with viewers in real-time, creating a vibrant, live shopping experience.
AI Outfit Recommendations:

Personalized outfit ideas based on your wardrobe, weather, and style preferences.
Subscription Plans

Choose from Free, Basic, Pro, or Creator plans, each offering different levels of features and capabilities.
Smart Closet Insights & Outfit Planning:

Virtufy analyzes your wardrobe usage patterns to show which items you wear most, which pieces you haven’t styled yet, etc.
Multi-Profile Family Mode:

Create and manage separate fashion profiles for yourself, friends, or family members—each with its own body scan, wardrobe, and style preferences.

Project Milestones We Achieved

ChicMic Studios successfully developed Virtufy, achieving key milestones across the entire project lifecycle.

Requirement Gathering

Defined app goals, user needs, and features, ensuring alignment with the vision for the fashion tech platform

Duration:

1 month

Team Members

Business Analyst and QA

App Designing

Created wireframes, UI/UX designs, and user flow to ensure smooth navigation and engagement.

Duration:

1-2 months

Team Members

UI & UX Designers, BA

App Development

Built the backend infrastructure, integrated AI and body scanning technology, and developed the e-commerce marketplace.

Duration:

9-10 months

Team Members

Expert Developers, Designers

App Testing

Conducted extensive QA testing to ensure app functionality, including virtual try-ons, body scanning accuracy, and live features.

Duration:

1-2 months

Team Members

QA, Developers, BA, Project Manager

Our Tech Stack

Virtufy was built using a combination of advanced technologies, enabling seamless integration of AI, e-commerce, and social features. The key technologies included.