How Audi, Mahindra & Suzuki Are Using VR to Transform Automotive Experiences
Key Takeaways: VR is expanding across the automotive lifecycle, from vehicle design and prototyping to training, retail, and passenger experiences. Audi demonstrates how VR can become part of the in-car experience through motion-synchronized passenger entertainment and immersive vehicle visualization. Mahindra has used VR to support EV education and create immersive digital experiences that help customers understand electric mobility. Maruti Suzuki has explored virtual retail through ARENAVerse, allowing customers to digitally... [Read more]